5 Tips to Make Your Small Business More Referable
Winning referrals is a huge part of growing your brand. If you want your customers to share their experience, you have to first realize that it is about so much more than their purchase. They need to feel good about helping you. Consider the following 5 tips boosting the number of referrals your business gets:
Identify your customer
To ask for testimonials and referrals, you must first identify your business’ specific customer groups. While your product and service may work for one individual, that customer might be unsure what you can offer their friend. Make it very clear which groups of people you have experience in working with.
Have a strong value proposition
Your business’ value proposition summarizes why a consumer should buy your product or use a service. If you want referrals, you must first ensure that what you are offering is easily explainable. How will customers share they experience if they are unclear about what is important to you? Start by articulating what your business does and why your products/services are the best choice.
Focusing on strategic partnerships and relationships will also boost referrals. Why does this work? Some of the most influential and loyal customers are not going to provide referrals until you first gain their trust.
Improve the customer experience
You want customer experience to be as positive as possible to encourage referrals. This involves creating tools, education and follow-up systems. Create and share quality content for your company blog that provides helpful information on the type of product/service your customers are looking for. Don’t skimp on design; design professional business cards, brochures, website etc. that exude quality. Utilize a post-purchase survey online to encourage the buyer to write a review. In addition, consider working with a provide like First American Merchant to provide the widest variety of payment options (debit and credit card processing, ach echeck services, etc.).
Establish a referral process
Direct referrals – Encourage current customers to create a referral by offering an incentive.
Implied referrals – Show that you are doing work for someone, without saying so directly.
Tangible referral – Offer customers something they can hold in their hands…something they can pass on to someone else to try too.
Community referral – Inform customers that if they sign up or make a purchase by a certain date a certain percentage or amount will go to a community partner. So many community organizations can benefit from your support.
All in all, you want to focus on emotions, community and stories. At then end of the day, it is people that people remember – not necessarily a business. Your story, your values and your consistency are what earn referrals.
Business Funding expert, Nathan Hale, founded First American Merchant with his eyes set on helping the backbone of our country, small business owners. His passions include writing/producing music, and travel. First American Merchant is America’s Best ach echeck services company, serving both traditional and high-risk Businesses.